GridRival is the world's first fantasy sports and betting platform built exclusively by and for motorsports fans. GridRival's CEO Ross Fruin previously started Searchlogic in 2012 and grew into a multi-million dollar organization in the digital media buying space. Searchlogic's clients included leading brands such as KPMG, New Relic, Avalara, Gaia, DealDash, KicksUSA, Rice University and several others. Prior to Searchlogic, Ross led digital marketing for BMW.